Beauty salon owners are faced with the task
of trying to run a business, be creative with people’s hair and also bring in
new clients. If you need a boost in business or considering increasing
the amount of working capital you have, start with the basics. Ideally
you may want to start small all perform all of your marketing or if you do not
have the cash flow and need a working capital loan or bank statement loan from
an alternative funding source such as Small Business Loans Depot. Ed
Rogers can assist you.
Small Business Loans Depot offers various bank statement and working capital loans programs to
beauty salons who are looking to expand or use the funds for any purposes.
Once your loan is approved you can hire an SEO or marketing
consultant who can:
List Your Beauty Salon On Web
Directories: Once you have the working capital in place from Small
Business Loans Depot and have your website in order, you should be listing your
business on all the top directories, including Yelp, Yahoo, Bing, Yellow Pages,
Mapquest and more. Since you already created a website, you can link back
to it so people can go see how awesome you are. Listing your business on
directories will also help people find your business through more avenues and
it will even help your website appear higher in web search results. For an
added bonus, you can include enhanced content and become a verified merchant on
most directories sites.
By having
a great beauty salon business website, web directories, your Facebook page,
handouts, flyers and even your local newspaper – any place you feature your
business should include a call-to-action to come visit your salon. By
being able to hire a good SEO marketing person after receiving your additional
working capital, this should not be a difficult task.
A great
way to market your salon and bring in business is to offer a daily deal.
If your
beauty salon is prominent in the community you can partner up with another
website that can promote your offer for you on a large scale. The
discount will need to be higher than other smaller incentives because customers
will be paying for the deal on the spot but the investment should be worth it
when you start seeing your business booming.
If you’re not interested in
partnering, you can even do projects on your own for promotion.
Ideally
having the funds and working capital to hire a marketing consultant is
key. Once you have this in place you are on your way to building a
successful and prosperous beauty salon for many years to come.
